The FANAGEMENT Project
  • Fanagement
    • Fanagement
    • Families & Youth
    • Millennials
    • Female Fans, Athletes & Professionals
    • STH/Membership
    • Community Engagement
    • Game Day Experience
  • Revenue 2.0
    • Sponsorship
    • International
    • Long-Term Revenue Growth
    • Ticket Sales
    • Digital/Social/Mobile
    • Premium Sales
    • Milestone Moments
    • Naming Rights
    • Driving Retail Sales
    • Special Events
  • Innovation
    • Breakthough Ideas & Activations
    • New Technologies
  • Fan & Industry Insights
    • SportsDesk Media Insights
    • Fan Stats & Insights
    • Industry Trends & Insights
  • Organizational Excellence
    • Organizational Excellence
    • Building Culture
    • Lessons from Leadership
    • Tips from the Pros
    • Conferences + Events
    • Careers in Sport
    • Inspirational Quotes
    • Sports Biz Resources
  • Marketing & Communications
    • Branding & Marketing
    • Fan Communications
    • Best-In-Class Content
    • Leveraging Data & Analytics
    • Celebrities & Influencers
  • History & Archives
    • The Fanagement Project Newsletter
    • The Migala Report
    • Partnership Activation
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The Value of Naming Rights Deals

  • Builds Brand Equity in Key Market
  • Showcases Major Corprorate Presence
  • Drives Brand Awareness at National Level
  • Creates Brand Association Lift From Major Sports + Entertainment Events
  • Potentially Revenue Generation Opportunities
  • Tentpole Location to Support Community Goodwill
  • Provides Opportunity to Block the Competition
  • Creates New Relationship Building Opportunities

Keys to Success

  • Find creative ways to activate the partnership 365 days per year
  • Achieve business / marketing goals and objectives
  • Align and enhance the equity of the brand
  • Create meaningful brand activations / experiences
  • Extend the partnership beyond the venue

6 Articles Worth Reading

  1. Raymond James Stadium Will Retain Its Name For Another 12 Years  (Source: Tampa Bay Buccaneers)
  2. Warriors, Chase Bank Tie-Up Ranks Among Biggest Stadium Naming Rights Deals Ever (Source: Forbes)
  3. ​Broncos Assuming Responsibility For Stadium Naming Rights Deal (Source: NBC Sports)
  4. White Sox to Rename US Cellular Field (Source: NBC Chicago)
  5. Marcus Mariota Sports Performance Center (Source: University of Oregon)
  6. Cubs Plaza's New Name (for now): The Park at Wrigley Field (Source: Crain's Chicago Business)

Additional Articles Worth Checking Out

  • How to Turn a Stadium Into a Year-Round Cultural Hub (Source: The Business of Sports)
  • The Kings' New Arena was Designed with Sacramento in Mind (Source: SI.com)
  • Bank Run by 41-Year-Old Signs $100 Million Stadium-Name Deal ​(Source: Bloomberg)
  • Fanagement
    • Fanagement
    • Families & Youth
    • Millennials
    • Female Fans, Athletes & Professionals
    • STH/Membership
    • Community Engagement
    • Game Day Experience
  • Revenue 2.0
    • Sponsorship
    • International
    • Long-Term Revenue Growth
    • Ticket Sales
    • Digital/Social/Mobile
    • Premium Sales
    • Milestone Moments
    • Naming Rights
    • Driving Retail Sales
    • Special Events
  • Innovation
    • Breakthough Ideas & Activations
    • New Technologies
  • Fan & Industry Insights
    • SportsDesk Media Insights
    • Fan Stats & Insights
    • Industry Trends & Insights
  • Organizational Excellence
    • Organizational Excellence
    • Building Culture
    • Lessons from Leadership
    • Tips from the Pros
    • Conferences + Events
    • Careers in Sport
    • Inspirational Quotes
    • Sports Biz Resources
  • Marketing & Communications
    • Branding & Marketing
    • Fan Communications
    • Best-In-Class Content
    • Leveraging Data & Analytics
    • Celebrities & Influencers
  • History & Archives
    • The Fanagement Project Newsletter
    • The Migala Report
    • Partnership Activation
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