The Value of Naming Rights Deals
- Builds Brand Equity in Key Market
- Showcases Major Corprorate Presence
- Drives Brand Awareness at National Level
- Creates Brand Association Lift From Major Sports + Entertainment Events
- Potentially Revenue Generation Opportunities
- Tentpole Location to Support Community Goodwill
- Provides Opportunity to Block the Competition
- Creates New Relationship Building Opportunities
Keys to Success
- Find creative ways to activate the partnership 365 days per year
- Achieve business / marketing goals and objectives
- Align and enhance the equity of the brand
- Create meaningful brand activations / experiences
- Extend the partnership beyond the venue
6 Articles Worth Reading
- Raymond James Stadium Will Retain Its Name For Another 12 Years (Source: Tampa Bay Buccaneers)
- Warriors, Chase Bank Tie-Up Ranks Among Biggest Stadium Naming Rights Deals Ever (Source: Forbes)
- Broncos Assuming Responsibility For Stadium Naming Rights Deal (Source: NBC Sports)
- White Sox to Rename US Cellular Field (Source: NBC Chicago)
- Marcus Mariota Sports Performance Center (Source: University of Oregon)
- Cubs Plaza's New Name (for now): The Park at Wrigley Field (Source: Crain's Chicago Business)
Additional Articles Worth Checking Out
- How to Turn a Stadium Into a Year-Round Cultural Hub (Source: The Business of Sports)
- The Kings' New Arena was Designed with Sacramento in Mind (Source: SI.com)
- Bank Run by 41-Year-Old Signs $100 Million Stadium-Name Deal (Source: Bloomberg)
